Early in my career I started off as a digital fine artist who had a small cult following (250K) on MySpace. I produced a few dozen art shows in LA and San Diego before switching paths in 2004, directing my creative talents towards brands, marketing, and product development.

Back when I was an fine artist

Back when I was an fine artist

In the last 20 years since then, I’ve helped ~350 brands develop creative assets for their sales, marketing, and product needs and I’ve collaborated with boutique agencies and startups to raise over $450M in capital, developing pitches & presentations for investors and sponsors.

A few of my crowning achievements have been working with Hubdoc and Ratehub as their Creative Director.

Most notably, Hubdoc was acquired by Xero in 2018 for $70M while Ratehub became, and still remains, the market leader for rate comparisons in Canada (mortgages, credit cards, etc.).

Since 2018, I’ve been working remotely from Greece, mostly with North American brands, while developing my own product for startups. My mission is to assist startups with their marketing efforts so that they may be more successful in challenging the status quo. My ultimate goal (vision) is to create a DIY solution that democratizes brand development without suffering the huge cost that comes with hiring a marketing/brand director (ie someone like me).